November 15, 2016: Sundeep Kapur - Email-Marketing Success: Seven Lessons to Perfect Your Holiday Messaging

In a recent survey of over 1,200 consumers, 48% of respondents said that an “offer” is the main reason they subscribe for an email. 83% of these consumers also said that “content” is what made them stay. 92% of those that purchased attributed the transaction to relevance!

Email continues to grow and evolve into both an effect and personal way to communicate with consumers. The number of messages the consumer received continues to grow dramatically. What is it going to take to drive success in this holiday season and what can you do to stop just selling "stuff" and work on providing the subscriber what they want.

Join this energetic and fun webinar as we discuss: 

* Delivering on personalization & relevance
* Focused segmentation
* Improved deliverability
* Connecting channels
* Responsive, adaptive, & interactive
* Continuous improvement through testing & surveys
* Anticipating the next transaction

An hour of best practices where we will talk about successful strategies & tactics to drive your email-marketing success. You will get proven, practical, & innovative ideas to implement at your business.

Leading this webinar will be Sundeep Kapur.

Sundeep has had the opportunity to help many brands create and execute a successful consumer engagement strategy. His specialty lies in helping brands adopt digital by focusing on fundamentals – relevance, engagement, reduced cost, security, and driving revenue - all towards improving lifetime consumer value.

Sundeep is an author, researcher, and educator. He writes for multiple publications and teaches workshops on effective digital engagement. His email-marketing master class has been taught across the globe, across industry for more than 1000 brands and he continues to receive outstanding reviews for his efforts.

Sundeep Kapur
Author & Educator

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